Who is the designer of Chaco who dressed María Becerra at the 2022 Grammy Awards
Argentine artist Emilia Velasco chose for the red carpet of the 64th edition of the Grammys. The creator of this 100% sustainable cotton dress from Chaco spoke exclusively with Infobae,
a brutal, lights-filled city in the middle of the Mojave Desert that runs 24 hours thanks to ambition, escapism, and the waters of the Colorado River Basin. This is Las Vegas, Nevada. It's known for its timeless nights immortalized in movies with multimillion-dollar collections that, plus, this Sunday was the stage for the 64th Grammy Awards
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. It's a political act." She added the woman who was summoned by designer Belen Gandara to dress Maria Becerra at the party she attended to sing with Colombian J Balvin, at the MGM Grand Garden Arena.
“I started designing at the age of eight. One of my grandmothers, whom I grew up with, knitted a lot — I started her story over the phone — and from there I discovered I loved building things: At nap time I went to my parents' little house in the back and I was looking for materials to make sculptures, But since the texture was more delicate (and didn't make as much of a mess), I grew up putting clothes on for my doll."
Velasco, the project that bears the designer's name, was born in Resistencia (Chaco) more than ten years ago. “I started getting creative from there,” he recalls. “I wanted to work with cotton, but I couldn't find textiles for clothes." This inconsequential absence (cotton was apparently found in the Chaco, where 80% of the national production comes from Santiago del Estero) led her to use materials from the same sacks in which the raw materials for her first garments were transported. .
The responsibility through Emilia's work extends from the materials she uses to the way she conceives of fashion. "We've been talking about sustainability from northern Argentina for a long time: behind the clothes there is traceability, history and identity. I've always been sure that my identity is my environment. I grew up and always composed in this slow rhythm: I create differently because my everyday life was different" , he explains.
As for the design Maria Becerra wore at the Grammys, Velasco asserts that she does not create haute couture, but rather "tells stories with fabric." "I started thinking about how to create a strong image, and I usually work with aprons, with curl and back protection," he recounted. In fact, in a later clarification, the designer connected this leitmotif to her own childhood and the time she spent watching her grandmother's back while she wore her clothes. “I come from a matrilineal family, which is a typical NEA thing,” he said, referring to the influence of the women in his life.
“My last proposal was called Corazón Coraza, a collection associated with protection amulets, and in 2013 I made a similar apron: from that I made this fabric by hand using crochet, macrame and knitting techniques,” he explained about the most elaborate part of it in its entirety. She added, "It had to be paired with something supportive, simple yet playful, which is why I chose a semi-sheer dress with a straight line that overlapped the ropes, all made of 100% cotton."
In contrast to the speed and excess surrounding the Grammys, Las Vegas, music and fashion concepts, it was the simplicity and essential personality of Velasco's design that caught the eye.
the modesty and nobility of cotton; the white gold of the Inimbó co-operative which ten years ago supplied him with the only possible cotton textiles to work with and which today are "almost his family"; Along with the tension between imperfection and the minuscule detail of handiwork; As well as self-glorification, which came from the Chaco Fields to Las Vegas; Far from being a mere aesthetic and/or rhetorical whim.
Like a canvas crowning a protective structure, today Velasco's design has become a blank page that will allow us to continue writing the history of Argentine fashion.